Futura Holding

We had the pleasure of creating the logo of Futura, a holding company based in Rome (Italy)

Work Description

Client

Futura Holding

Date

January 2023

Thinking of a Holding we immediately imagine something with an impact and which emanates stability.
The choice, therefore, also due to the same name, fell on the FUTURA font, it almost seems like a sign of destiny.

This font has angular corners (in the psychology of forms a sign of stability) but also with very soft and rounded curves (indicating dynamism) which allows us to better disseminate our message:

The future is now, stable but dynamic!