Brand identity people recognise before they read the name.

Logo, colour, type and the rules that hold them together, designed to work on a phone, a website and a delivery van alike.

let’s talk about your brand

From a B2B equipment supplier to a freestyle rankings platform.

Typical timeline
6-10 weeks
When you need this

Sound familiar?

You

“Our logo falls apart at small sizes.”

.beeasy

We design the small version first: favicon, app icon, social avatar.

You

“Every supplier uses our colours a bit differently.”

.beeasy

Exact values for screen and print, written into guidelines anyone can follow.

You

“The brand still looks like the company we were at the start.”

.beeasy

We look at what you have first, keep what works and change what holds you back.

What we do

What’s included

Brand auditWhat you already have, what people recognise, and what is worth keeping.
Logo and marksA main logo plus the compact versions you need for small spaces.
Visual systemColour, typography, icons and graphic elements that work together.
Digital applicationsWebsite, social, email signature and presentation templates.
Brand guidelinesA living document your team and suppliers can actually use.
Deliverables

Your brand kit

Everything your team and suppliers need to use the brand, in one place.

Logo & marksMain logo, compact mark, favicon and app icon.
ColourPalette with exact values for screen and print.
TypographyTypefaces and a scale for headings, text and UI.
Icons & elementsAn icon style and the shapes that make the brand recognisable.
AaApplicationsSocial, presentations, email and stationery, ready to use.
Brand guidelinesOne document with every rule, shared as a web page and a PDF.
Works

Brand Identity

DACCAPOHome renovationFrom a new name and identity to a private client portal.Ranking Freestyle ItaliaHip-hop culture, data platformIdentity, a custom platform and weekly graphics for Italian freestyle rankings.all projects · 6
Process

How a brand identity project runs

  1. 01Audit · 1 weekWhat you have, who it speaks to, what to keep.
  2. 02Direction · 1-2 weeksTwo or three routes, shown on real applications.
  3. 03System · 2-4 weeksThe chosen route built into a complete system.
  4. 04Guidelines · 2-3 weeksRules, files and templates handed over to your team.
Why .beeasy

Why teams pick us for this

Three things that usually go wrong, and what we do instead.

  1. Usually01

    A logo is handed over as a single file, and nobody knows how to use it.

    With .beeasy

    A system, not just a logo.

    Every piece comes with the rules to use it, so the brand stays consistent without us.

  2. Usually02

    The identity is designed for print, then squeezed onto screens.

    With .beeasy

    Screens first.

    Tested on a phone, a website and a social feed before it reaches paper.

  3. Usually03

    The new brand arrives, and the website stays the old one for a year.

    With .beeasy

    Brand and web in the same hands.

    If the website needs to follow, the same team designs it.

FAQ

Before you ask

Yes. The audit tells us what people already recognise. Often a careful refresh is the better choice.

Didn’t find your answer?

Book a call straight into Maddalena’s calendar. Pick a time that suits you, no forms.

discuss your project

Prefer writing? One of us replies from hello@beeasydesign.com

Related services

Usually goes with

Communication DesignWeb DesignUX/UI Design
ArchiveNoteWhy we audit a brand's existing language before drawing anything new
Start a project

Tell us where you want to go.

We'll help work out the right approach. It starts with one question.

What do you need?

branddesignproductdevelopmentnot sure yet
continue · 1 selected

or write to hello@beeasydesign.com

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