Great effort is dedicated to the first step: analysis and empathize with users!
This phase is crucial to get to know the target and be able to provide them with an experience that is able to meet their expectations.
Specifically, in this phase we will be engaged in the creation of user journey maps, study of needs, study of competitors in order to develop a consistent user flow.
Functionality is important but the eye wants its part! That's where UX and UI design meet: that is, in the fusion of what has been achieved in the studies on users together with all the elements that make your product unique and differentiating.
Our ultimate goal is to make sure your users enjoy browsing your app or website, appreciating its usability and its visual components equally.
We tried to answer to some of the most frequently asked questions