Brand identity people recognise before they read the name.

Logo, colour, type and the rules that hold them together, designed to work on a phone, a website and a delivery van alike.

let’s talk about your brand From a B2B equipment supplier to a freestyle rankings platform.

At a glance

Territory
Brand
Typical timeline
6-10 weeks
When you need this

Sound familiar?

You

“Our logo falls apart at small sizes.”

.beeasy

We design the small version first: favicon, app icon, social avatar.

You

“Every supplier uses our colours a bit differently.”

.beeasy

Exact values for screen and print, written into guidelines anyone can follow.

You

“The brand still looks like the company we were at the start.”

.beeasy

We look at what you have first, keep what works and change what holds you back.

What we do

What’s included

Brand audit

What you already have, what people recognise, and what is worth keeping.

Logo and marks

A main logo plus the compact versions you need for small spaces.

Visual system

Colour, typography, icons and graphic elements that work together.

Digital applications

Website, social, email signature and presentation templates.

Brand guidelines

A living document your team and suppliers can actually use.

Deliverables

Your brand kit

Everything your team and suppliers need to use the brand, in one place.

Logo & marksMain logo, compact mark, favicon and app icon.
ColourPalette with exact values for screen and print.
TypographyTypefaces and a scale for headings, text and UI.
Icons & elementsAn icon style and the shapes that make the brand recognisable.
AaApplicationsSocial, presentations, email and stationery, ready to use.
Brand guidelinesOne document with every rule, shared as a web page and a PDF.WebPDF

Not sure what you need yet? Tell us what isn’t working.

let’s talk
Works

Brand Identity

all projects · 6

DACCAPO

Home renovation

From a new name and identity to a private client portal.

Brand IdentityDigital Product Design
read the case study

Ranking Freestyle Italia

Hip-hop culture, data platform

Identity, a custom platform and weekly graphics for Italian freestyle rankings.

Brand IdentityDigital Product DesignCustom Development
read the case study
Process

How a brand identity project runs

  1. 011 weekAuditWhat you have, who it speaks to, what to keep.
  2. 021-2 weeksDirectionTwo or three routes, shown on real applications.
  3. 032-4 weeksSystemThe chosen route built into a complete system.
  4. 042-3 weeksGuidelinesRules, files and templates handed over to your team.

Total: 6-10 weeks

Why .beeasy

Why teams pick us for this

Three things that usually go wrong, and what we do instead.

  1. Usually01

    A logo is handed over as a single file, and nobody knows how to use it.

    With .beeasy

    A system, not just a logo.

    Every piece comes with the rules to use it, so the brand stays consistent without us.

  2. Usually02

    The identity is designed for print, then squeezed onto screens.

    With .beeasy

    Screens first.

    Tested on a phone, a website and a social feed before it reaches paper.

  3. Usually03

    The new brand arrives, and the website stays the old one for a year.

    With .beeasy

    Brand and web in the same hands.

    If the website needs to follow, the same team designs it.

FAQ

Before you ask

Didn’t find your answer?

Book a call straight into Maddalena’s calendar. Pick a time that suits you, no forms.

discuss your project

Prefer writing? One of us replies from hello@beeasydesign.com

Yes. The audit tells us what people already recognise. Often a careful refresh is the better choice.

Start a project

Tell us where you want to go.

We'll help work out the right approach. It starts with one question.

What do you need? Pick any, or none.

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